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Eric DiGiovanni
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I've already written for:
"97k reacquired"
Double your SMS clicks 🚀
"Be thrilled to collaborate"
"Genuinely cares"
"Remarkably adept"
"Significantly impacted the bottom-line performance"
"Really really good"
"🔥🔥🔥"
"One of the best copywriters I've had the opportunity to work with"
"A legend, as so it was written in the intergalactic book of time"
"Truly exceptional and innovative"
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I'm Eric DiGiovanni
Eric DiGiovanni
Tuesday, May 21, 2024
11:01 a.m. Pacific Standard Time
Menotti's Coffee Stop, Los Angeles, California
--
Nice to meet you. Hopefully, we can party together one day 🕺
I'm Eric DiGiovanni, and I've written copy at Amazon — and left my safe and secure contract as a Lead Copywriter there to pursue something of my own.
Before I tell you about that, though, let me give you some background about me and how I got here.
*Commence time travel to 2019*
That's when I started learning about marketing for my music production business — which generated a little over $10,000. 💸
Before that I was working at a grocery store called Trader Joes to pay rent.
I would also DJ on the weekends and record rappers and singers to make some extra cash.
I kept my gear and did recording sessions in this tiny Los Angeles apartment. 👇
As my marketing chops grew, I eventually got hired as a copywriter for my first client in 2021, Legion Beats.
Working there, I also wrote for other music producers, like DJ Flippp and Anno Domini, and an established beat marketplace named Airbit.
I even had this article for Tech N9ne published on thisis50.com, 50 Cent's website👇
From DJ to brand copywriter...
Earlier, I wrote, "Hopefully, we can party together one day," followed by a dancing emoji.
It says that because I used my developing skills as a marketer and copywriter to throw and promote events at the UCLA fraternity I lived at in 2021 and 2022.
We built a list of 5,000+ college students who were ready to party — with my text messaging system, which generated $20,000+ in ticketing revenue across several different events 😎
These results were able to happen because of the robust copywriting skillset I had been developing.
(I also DJed pretty much every event we did since I had years of experience behind the decks!)
Check out these pics 👇
I'm obviously not telling you any of this to let you know how sick of a party promoter I am, though.
I'm actually just setting up the context for one of the biggest life decisions I ever made.
That is, to become a copywriter in the big leagues.
I say that because — at one of the parties I threw, there was a guy who shall remain nameless.
This guy worked at a well-known social media company — and told me I probably wouldn't be able be hired there as a copywriter because I didn't (and still don't) have a college degree.
That upset me.
So, I decided to prove him wrong, and I pushed myself to get copywriting jobs in corporate.
That turned into me writing for some of the biggest logos in the world, including Amazon, Hulu, and Disney+ as a college dropout.
"The most sought-after copywriter"
In November of 2022, I decided to pay for a press release, which got published on various media outlets, including Digital Journal.
When that was published, I was working in-house at Amazon as Copywriter under Lifecycle Marketing.
I later moved under two other teams — Journey Activation, then Creative.
At the same time, I was also working at one of the biggest creative agencies in the world, Wunderman Thompson — writing copy for the most familiar brands in the world.
See what I've written
+10.84% CTR
increase on texts at Amazon
"The best copywriter we've had"
- Wunderman Thompson
Familiar logos next to our words
Replace unreliable freelancers, agencies, and employees with your proven brand copywriter in just a few clicks — literally.
Why you don't want this:
From: Your new brand copywriter — Eric DiGiovanni of Diamo
No high-pressure sales here.
If your copywriters are already exceeding your expectations (and your clients' expectations), exit this page immediately.
However...
From working at a massive ad agency — Wunderman Thompson...
(with brands like Hulu, ESPN+, Disney Streaming, and many more)
And in-house at Amazon...
And even with smaller startups, like Legion Beats, Anno Domini Nation, Midi Money, and Airbit...
There's a clear gap in creative agencies and creative studios.
That is — most brands are overhiring copywriters.
Not for reasons like AI or ChatGPT...
But because most copywriters simply aren't able to output quality at scale.
I found this out when I replaced writers at Amazon and Wunderman Thompson...
...writing for 2, then 3, then 4, massive companies...
...all at the same time.
I thought to myself,
"Why are agencies and brands spending tons of money hiring 3, 4, 5 copywriters per client?"
🤷♂️
Especially since more copywriters lead to more inconsistency with brand tone and voice.
And the more copywriters you've got on payroll, the more it costs your agency when you factor in onboarding, benefits, bench labor, and so on.
Not to mention you're spending money on copywriters that are sitting in meetings, playing games like Jeopardy!...
...or wasting tons of time in unnecessary "kickoff" calls...
...while real work could be getting done.
That probably leaves you wondering...
🤔
How on Earth can this outperform?
The answer to that is actually really simple.
(And it's not AI, ChatGPT, outsourcing, or anything like that.)
It's that this is a one-man copywriting agency...
And the one person who runs this agency (me, Eric DiGiovanni) has built two separate 5-figure businesses, and has worked with several 7-figure businesses that required extensive amounts of copywriting.
(More copywriting in a single day that any *employee* or *freelancer*could have ever dreamed of doing in a single workweek.)
I come from the direct-response world, which consists of tons of longform copy that has to sell.
Or I wouldn't get paid.
Which means I've been exposed to large amount of longform requests in a single day (12+)...
...and know how to leverage that volume to produce insane results for some brands you probably already know:
Familiar logos next to our words
See who I've written for
✉️
Emails
💬
Texts
💻
Landing pages
📱
Digital ads
👀
Billboards
Amazon // Copywriter
October 10, 2022 to February 16, 2024
Responsible for delivering creative requests for email, SMS, automated calls, headlines, and taglines
Facilitated collaboration with graphics designer to submit quick turnarounds for banners, ads, and social posts
Increased clickthrough rate across text messages by 10.89% after split testing the number and type of emojis used
Developed and implemented brand voice, styling, and tone guidelines across global lifecycle marketing initiatives
Wrote welcome, nurture, dormant, and engagement email journeys deployed to 213,560+ in-funnel candidates
Wunderman Thompson // Copywriter
June 6, 2022 to October 10, 2023
Responsible for developing prompts, audits, and guidelines for Apple, Microsoft, and Hulu
Submitted up to 17 copy tickets per month for Hulu’s ad-hoc email and push notification campaigns
Reacquired 96,478 subscribers for Hulu after split testing control copy on email broadcasts and automations
Adapted Hulu’s messaging for monthly and quarterly digest and upsell emails for affiliate campaigns with NFL Shop, HBO Max™, SHOWTIME®, ESPN+, Disney Streaming, UFC, STARZ®, Hulu + Live TV, and Cinemax®
Legion Beats // Copywriter
March 26, 2021 to June 6, 2023
Wrote email boilerplate that moved emails from spam folder to inbox – yielding a 10% open rate increase globally
Wrote bi-weekly engagement emails, and deployed to list of 130,000+ contacts using ActiveCampaign’s CRM
Generated +$104,357 in revenue in 24 hours with a waitlist campaign deployed over email and SMS
Airbit // Contract Copywriter
October 10, 2021 to January 10, 2022
Submitted 40 email and SMS deployments for a welcome series, nurture series, and re-engagement series
Oversaw project development and client communication inside of Asana and Slack, respectively
Triangle Corporation // Consultant
August 30, 2018 to May 6, 2022
Added six members in Q1 of 2022 through event marketing, yielding a 150% increase in quarterly revenue
Designed and deployed 2,357 flyers in Q3 of 2023, which generated more than 1,200+ leads in Week 1
Implemented direct-response sales pipeline to funnel traffic to online webinars and offline events
Bopmop // Founder
March 6, 2020 to May 6, 2022
Built and grew list from 0 to 2,500+ contacts using High Level for SMS; generated more than $10,000 in revenue; wrote copy for ads on Facebook, Google, Instagram, YouTube, TikTok, email, SMS, and website landing pages
FOH // Founder
February 20, 2020 to Present
Built and grew list from 0 to 5,000+ contacts using High Level for SMS; generated more than $25,000 in revenue within 6 months; wrote copy for ads on Instagram, TikTok, email, SMS, and website landing pages
Some of the copy I've already written
Fortune
A six-word tagline that scales.
19M
one time
You (probably) don't need this.
✅ A six-word tagline to scale
Enterprise
Recommended
Two requests in progress at a time.
19k
per month
Pause or cancel, anytime.
or 👉 Book a call
✅ Two requests at a time
✅ 48-hour delivery on average
✅ Unlimited requests in queue
✅ Unlimited users
✅ Unlimited brands
✅ Easy credit card payments
✅ Pause or cancel, anytime
Premium
One request in progress at a time.
10k
per month
Pause or cancel, anytime.
or 👉 Book a call
✅ One request at a time
✅ 48-hour delivery on average
✅ Unlimited requests in queue
✅ Unlimited users
✅ Unlimited brands
✅ Easy credit card payments
✅ Pause or cancel, anytime
Fortune
A six-word tagline that scales.
19M
one time
You probably don't want this.
Enterprise
Recommended
Two requests in progress at a time.
19k
per month
Pause or cancel, anytime.
or 👉 Book a call
✅ Two requests at a time
✅ 48-hour delivery on average
✅ Unlimited requests in queue
✅ Unlimited users
✅ Unlimited brands
✅ Easy credit card payments
✅ Pause or cancel, anytime
Scale
One request in progress at a time.
10k
per month
Pause or cancel, anytime.
or 👉 Book a call
✅ One request at a time
✅ 48-hour delivery on average
✅ Unlimited requests in queue
✅ Unlimited users
✅ Unlimited brands
✅ Easy credit card payments
✅ Pause or cancel, anytime
Contact me when you're ready:
Replace unreliable freelancers, agencies, and employees with your proven brand copywriter in just a few clicks — literally.
Eric DiGiovanni // Diamo LLC © 2024